DEEPREALITY
SYS·OK
Deep Reality Design logo

Deep Reality — creative technology studio: immersive experiences, digital twins, web apps, AI

Creative Technology Unit — EST. LDN
Who we areA
Deep Reality branding — view 1 of 2Deep Reality branding — view 2 of 21/2

THE STUDIO

Deep Reality is a creative technology studio. We blend the creative and the technical — design, code and emerging tech folded into experiences people can step inside. Immersive worlds, real-time web, digital twins, AI. Concept to delivery, in-house.

Pablo Melchor — Creative Director & Lead Producer
Mark Bamford — Head of Tech & Lead Developer

A lean core of veterans, extended by a trusted network of specialists.

ADIDAS · FORD · META · M&S · NIKE · BBC THREE · AXA · TATE · V&A · GRIDSERVE · GCHQ · P&G · SWAROVSKI · ALEXANDER McQUEEN · MANCHESTER ART GALLERY

INDEPENDENT SINCE DAY ONE
What we doB

SERVICES

Immersive — VR · AR · MR experiences
Real-time web — rich, living web apps
Digital twins — infrastructure, visualised live
Apps & tools — product-grade software
AI — installations, agents, generative pipelines
Consultation — concept → develop → deliver

One team from first sketch to shipped build.

CONCEPT — DEVELOP — DELIVER
Fresh from the lab●

LATEST PROJECTS

Two new Deep Reality originals. Pull either side — or press a key.

2026 — NEW PRODUCT LINE
New product●
Deep Reality AI Photo Booth — view 1 of 4Deep Reality AI Photo Booth — view 2 of 4Deep Reality AI Photo Booth — view 3 of 4Deep Reality AI Photo Booth — view 4 of 41/4

AI PHOTO BOOTH

Deep Reality Original

A versatile, fully customisable web app — no installs, no hardware lock-in. Pick from numerous presets or commission your own style, and guests step out as something else entirely. Built for branded events, film premieres, parties and more.

AVAILABLE FOR HIRE — 2026
AI News Reader●
Bulletin — AI news reader by Deep Reality — view 1 of 5Bulletin — AI news reader by Deep Reality — view 2 of 5Bulletin — AI news reader by Deep Reality — view 3 of 5Bulletin — AI news reader by Deep Reality — view 4 of 5Bulletin — AI news reader by Deep Reality — view 5 of 51/5

BULLETIN

BulletinMedia.co

All your media. One place. A personalised daily briefing of independent news, podcasts and more — AI ratings for quality and intent, microtipping that pays journalists directly, zero tracking. Built in the UK with 150+ independent publishers.

VISIT BULLETINMEDIA.CO

IMPRESS-REGULATED · UK/EU AI · GDPR
TransmissionC

LET'S CREATE
SOMETHING EXTRAORDINARY

Tell us what you're imagining. We'll tell you how to build it.

or write to info@deepreality.design

LONDON, UK — 51.5072°N 0.1276°W
Digital twin · Web app · 202301
Gridserve digital twin — real-time EV charging and solar infrastructure — view 1 of 6Gridserve digital twin — real-time EV charging and solar infrastructure — view 2 of 6Gridserve digital twin — real-time EV charging and solar infrastructure — view 3 of 6Gridserve digital twin — real-time EV charging and solar infrastructure — view 4 of 6Gridserve digital twin — real-time EV charging and solar infrastructure — view 5 of 6Gridserve digital twin — real-time EV charging and solar infrastructure — view 6 of 61/6

GRIDSERVE DIGITAL TWIN

Gridserve · with No Ghost

A bespoke real-time digital twin bringing Gridserve's EV-charging and solar infrastructure to life in the browser — complex systems made explorable, data made intuitive.

REAL-TIME · IN-BROWSER
Mixed reality · Quest 302
First Encounters mixed reality on Meta Quest 3 — view 1 of 6First Encounters mixed reality on Meta Quest 3 — view 3 of 6First Encounters mixed reality on Meta Quest 3 — view 4 of 6First Encounters mixed reality on Meta Quest 3 — view 5 of 6First Encounters mixed reality on Meta Quest 3 — view 6 of 61/6

FIRST ENCOUNTERS

Meta

A playful mixed-reality experience built to show what the Meta Quest 3 can really do — your own room becomes the stage.

MR · META QUEST 3
Installation · Motion capture03
Made In Code at the V&A — motion capture and fabric simulation — view 1 of 5Made In Code at the V&A — motion capture and fabric simulation — view 2 of 5Made In Code at the V&A — motion capture and fabric simulation — view 3 of 5Made In Code at the V&A — motion capture and fabric simulation — view 4 of 5Made In Code at the V&A — motion capture and fabric simulation — view 5 of 51/5

MADE IN CODE

V&A Museum

Real-time motion capture meets fabric simulation: museum visitors design digital garments with nothing but movement.

LIVE MOCAP · CLOTH SIM
VR · Brand activation04
Adidas ZX22 VR brand activation with Big Zuu — view 1 of 6Adidas ZX22 VR brand activation with Big Zuu — view 2 of 6Adidas ZX22 VR brand activation with Big Zuu — view 3 of 6Adidas ZX22 VR brand activation with Big Zuu — view 4 of 6Adidas ZX22 VR brand activation with Big Zuu — view 5 of 6Adidas ZX22 VR brand activation with Big Zuu — view 6 of 61/6

ADIDAS ZX22

Adidas · with Big Zuu

A high-energy VR launch for the Adidas ZX22 — music, personality and product folded into one ride.

VR · LAUNCH EVENT
AR · iOS · 202105
Ford Bring on Tomorrow — AR Mustang Mach-E experience — view 1 of 6Ford Bring on Tomorrow — AR Mustang Mach-E experience — view 3 of 6Ford Bring on Tomorrow — AR Mustang Mach-E experience — view 5 of 61/6

BRING ON TOMORROW

Ford · with Imagination

An iPad Pro AR installation exploring Ford's electrified line-up — powertrains, charging and connected services, told interactively.

AR · iPAD PRO
Virtual influencer · CGI06
Mira — CGI virtual influencer for Marks & Spencer — view 1 of 6Mira — CGI virtual influencer for Marks & Spencer — view 2 of 6Mira — CGI virtual influencer for Marks & Spencer — view 3 of 6Mira — CGI virtual influencer for Marks & Spencer — view 4 of 6Mira — CGI virtual influencer for Marks & Spencer — view 5 of 6Mira — CGI virtual influencer for Marks & Spencer — view 6 of 61/6

MIRA

Marks & Spencer · with Happy Finish

The UK's first virtual influencer launched by a high-street retailer. M·I·R·A — Marks & Spencer, Influencer, Reality, Augmented. Thirty photorealistic looks, built to front fashion campaigns across social.

CGI · COMPUTER VISION · SOCIAL
VR · Pico Neo 307
Nike VR retail visualisation tool — view 1 of 6Nike VR retail visualisation tool — view 2 of 6Nike VR retail visualisation tool — view 3 of 6Nike VR retail visualisation tool — view 4 of 6Nike VR retail visualisation tool — view 5 of 6Nike VR retail visualisation tool — view 6 of 61/6

VR RETAIL VISUALISATION

Nike

A VR tool that lets retailers design and walk through virtual shop-floor layouts before a single fixture moves.

VR · ENTERPRISE
Branded content · 2019–2108
AXA Brainhack Series — neuroscience made accessible — view 1 of 4AXA Brainhack Series — neuroscience made accessible — view 2 of 4AXA Brainhack Series — neuroscience made accessible — view 3 of 4AXA Brainhack Series — neuroscience made accessible — view 4 of 41/4

BRAINHACK SERIES

AXA · Paris

A branded series making neuroscience accessible — cognitive biases unpacked with humour, visual metaphor and participatory experiments.

SERIES · INTERACTIVE VIDEO
VR film · 201709
Mental Health in VR for BBC Three — stylised first-person worlds — view 1 of 5Mental Health in VR for BBC Three — stylised first-person worlds — view 2 of 5Mental Health in VR for BBC Three — stylised first-person worlds — view 3 of 5Mental Health in VR for BBC Three — stylised first-person worlds — view 4 of 5Mental Health in VR for BBC Three — stylised first-person worlds — view 5 of 51/5

MENTAL HEALTH IN VR

BBC Three · with Happy Finish

First-person VR worlds built from the inside of anxiety and depression — destigmatising through immersion, not explanation.

VR · DOCUMENTARY
Live projection · 201310
Dutty Lingo — live projection at the Tate Modern Tanks — view 1 of 7Dutty Lingo — live projection at the Tate Modern Tanks — view 3 of 7Dutty Lingo — live projection at the Tate Modern Tanks — view 4 of 7Dutty Lingo — live projection at the Tate Modern Tanks — view 5 of 7Dutty Lingo — live projection at the Tate Modern Tanks — view 6 of 7Dutty Lingo — live projection at the Tate Modern Tanks — view 7 of 71/7

DUTTY LINGO

Tate Modern — The Tanks

Spoken word and experimental film, live-edited and projected at monumental scale for the opening of the Tanks.

PROJECTION · PERFORMANCE
Film · Generative AI · 202411
Plessis-Robinson — A Thousand-Year Story illustrated film — view 1 of 6Plessis-Robinson — A Thousand-Year Story illustrated film — view 2 of 6Plessis-Robinson — A Thousand-Year Story illustrated film — view 3 of 6Plessis-Robinson — A Thousand-Year Story illustrated film — view 4 of 6Plessis-Robinson — A Thousand-Year Story illustrated film — view 5 of 6Plessis-Robinson — A Thousand-Year Story illustrated film — view 6 of 61/6

A THOUSAND-YEAR STORY

Ville du Plessis-Robinson

Ten centuries of a town near Paris, told through animated archives, original illustration and early generative-AI video. Premiered at the mayor's New Year address — now teaching history in local schools.

FILM · GEN-AI · ARCHIVE
AI companion · App12
Little Red Panda — AI confidant pet — view 1 of 2Little Red Panda — AI confidant pet — view 2 of 21/2

LITTLE RED PANDA

Deep Reality Original

An app-game with a gentle mission: helping teenagers unpack their feelings while having fun. A warm, illustrated AI companion that listens without judgement — play first, feelings follow.

APP-GAME · TEEN WELLBEING · AI
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